Yup
It paid people in tokens to rate the web, until thirdweb bought it
A crypto social platform whose browser extension let people rate posts on Twitter, YouTube, Reddit and other sites and earn YUP tokens when their ratings proved early and popular.
- Capital raised (announced)
Recorded announced backing; this is separate from cash received, customer deposits and money recovered.
Funding
| Round | Date | Announced | Investors |
|---|---|---|---|
| Funding round | 2021 |
Announced is what was said at the time. Cash actually received is rarely disclosed and is not assumed to match.
People
| Name | Role | Period | Now | Last checked |
|---|---|---|---|---|
| Nir Kabessa | Unknown – Feb 2025 | Senior product manager at thirdweb, which acquired Yup | Oct 2026 | |
| Vernon Johnson | Unknown – Feb 2025 | Senior software engineer at thirdweb, which acquired Yup | Oct 2026 |
Timeline
September 2019
6 October 2020
Users rated content on EOS, while token liquidity was provided on Ethereum through a bridge between the two chains. The company then reported more than 3,000 weekly active users.
12 October 2021
The founders described plans for protocol work, a mobile app, hiring and partnerships with creators and member-run organizations.
11 February 2025
How it ended
Acquired
In February 2025 the developer-tools company thirdweb announced it had acquired Yup and hired its two founders. Both thirdweb and the chief executive said the Yup product would be sunset over the following weeks, while the YUP token and other on-chain components would stay on-chain and accessible to holders. No price was reported.
Still alive
Open spot
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Sources
9 sources behind this page.
- 1thirdweb acquires the decentralized social platform Yup to advance Web3 social identity construction · ChainCatcher · Feb 2025
- 2Dapper Labs Backs $3.5M Raise for Crypto Social Media Startup Yup · CoinDesk · Oct 2021
- 3Web3 Social Media Platform Yup Raises $3.5 Million in Latest Funding Round · crypto.news · Oct 2021
- 4YUP: The EOS social dapp that pays you to rate the web · DappRadar · Dec 2020
- 5Q&A with Crypto Social Network Yup founders Nir and Vernon · Invezz · Oct 2021
- 6ThirdWeb acquires decentralized social platform Yup to advance Web3 social identity · PANews · Feb 2025
- 7thirdweb acquires Yup · thirdweb · Feb 2025
- 8Yup post announcing the thirdweb acquisition, quoting Nir Kabessa's announcement · X (retrieved through twitterapi.io) · Feb 2025
- 9Yup's Multi-Chain Token Launch Will Reward Liquidity on Ethereum and Influence on EOS · Yup (press release distributed by ACCESSWIRE) · Oct 2020
Every figure above is clickable and opens the sources behind it. Copies were stored when each source was read, so a citation still resolves after the page it came from is gone.