Recur
The largest Series A in NFTs, by its own count, lasted under two years
A company that built branded NFT collectibles and marketplaces for licensed properties such as Hello Kitty, Nickelodeon and Pac-12 college sports.
- Capital raised (announced)
- Estimated
Recorded announced backing; this is separate from cash received, customer deposits and money recovered.
- NFTs minted through the platform
- Estimated
The company's own figure of more than 380,000, reported by Decrypt at the shutdown. Not independently measured.
Funding
| Round | Date | Announced | Investors |
|---|---|---|---|
| Seed | 2021 | ||
| Series A | 2021 |
|
Announced is what was said at the time. Cash actually received is rarely disclosed and is not assumed to match.
People
| Name | Role | Period | Now | Last checked |
|---|---|---|---|---|
| Zach Bruch | — | CEO, MyPrize | Oct 2026 | |
| Trevor George | — | CEO, Trevco (since March 2019) | Oct 2026 |
Timeline
25 March 2021
The company promised its first branded NFT experience for summer 2021.
13 September 2021
The company announced a marketplace for Pac-12 college sports highlights licensed through Veritone and CLC, and more than 150 open roles.
December 2021
An NFT giving holders early access to future drops and other benefits.
July 2022
A Hello Kitty and Friends collection, and Nickelodeon TV Packs for which the company reported unprecedented demand.
18 August 2023
New accounts, primary sales and secondary sales were disabled immediately. The company gave 16 November 2023 as the date all remaining site functions would end.
How it ended
Recur announced on 18 August 2023 that it would deprecate its platform, citing unforeseen challenges and shifts in the business landscape without giving further reasons. Primary and secondary sales and new sign-ups were stopped immediately, and all remaining site functions were to end on 16 November 2023. Users were given instructions to withdraw their NFTs and cash out balances, and the company said metadata for NFTs minted on Recur would be moved to IPFS so it stayed accessible.
Still alive
Open spot
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Sources
9 sources behind this page.
- 1Recur Raises $50M in Round Led by Steve Cohen-Backed Digital · CoinDesk · Sep 2021
- 2Recur announces phased shutdown of NFT platform · crypto.news
- 3NFT Platform Recur to Shut Down Despite $50M Raise and Big Name Backers · Decrypt · Aug 2023
- 4RECUR raises $50 million, brings NFTs to college sports · Ledger Insights · Sep 2021
- 5LinkedIn profile of Trevor George · LinkedIn (self-published profile, viewed by a person) · user-editable
- 6RECUR Announces $50M Series A Raise at $333M Valuation · PR Newswire (release issued by RECUR) · Sep 2021
- 7RECUR Announces $5M Seed Raise From Industry Innovators, The Largest In NFT History, To Build Branded NFT Fan Experiences · PR Newswire (release issued by RECUR) · Mar 2021
- 8Recur to shut down less than two years after raising $50 million in Series A · The Block · Aug 2023
- 9Zach Bruch · Wikipedia · user-editable
Every figure above is clickable and opens the sources behind it. Copies were stored when each source was read, so a citation still resolves after the page it came from is gone.